Magic, Inc. is the oldest continuously family-run brick and mortar magic shop in North America. Begun as the Ireland Magic Company, founded by Laurie L. Ireland in 1926, Magic, Inc., located in Chicago, was incorporated in 1963 by Jay Marshall and Frances Ireland Marshall.

Magic, Inc. has continued to be the leading-edge magic source for magic tricks, books, DVDs, lessons and lectures. The shop has been frequented by such magical legends as Harry Blackstone (Sr. & Jr.), Penn & Teller, Lance Burton, David Copperfield, Mac King, Johnny Thompson, John Fisher, David Blaine, and many more.

Magic, Inc. is widely recognized as an industry leader in magic publishing with thousands of books and pamphlets on card magic, coin magic, kids magic, balloon animals, and more… featuring instruction from such magical greats as Ed Marlo, J.B. Bobo, Frank Garcia, Don Alan, Brother John Hamman, U.F. Grant, Charlie Miller and other magical luminaries.

Magic, Inc. is conveniently located on Chicago's northwest side, about 4 blocks away from the Damen stop on the Brown Line, one block from the Ravenswood stop on the Metra.

The Jay Marshall Lecture Series at Magic, Inc. boasts lectures from the best in the business (past and present): Dai Vernon, Don Alan, Eugene Burger, Max Maven, Bill Malone, Arthur Trace, Johnny Thompson, Daryl, Jay Sankey, Dr. Shreeyash Palshikar, John Fisher, Dave Solomon, Simon Lovell… and more.

Our staff of professional magicians makes shopping at Magic, Inc. a unique experience, and also affords a high-level of magical instruction (beginner through advanced).

We hope that our on-line store and website will give you the look and feel of our brick and mortar magic shop. Be sure and stop by and see us when you're next in Chicago. In the meantime, please enjoy “magic to boggle your mind” on the Web.